Usually I talk about firing the clients we don't love, today I want to talk to you about the importance of holding onto the good ones...

A thing we don't talk about enough, but should do is client retention - sounds unsexy but it's vital and it is SO much more important than we realise.

I was chatting to my own Coach about it this week and we both believe retaining your clients just isn't talked about enough, and why it should be.

Just think how damn EASY it is to refresh an existing client's contract and smoothly continue on going down the beautiful path that's already well trodden and a path both of you know like the back of your hand, versus going out into the world again, searching for a brand new client?

Think of the time you invest into marketing to find new clients, you know you might…

🤷🏻‍♀️ Get back on Instagram, take a deep breath and chat through your offers on stories, lives, scratch your arse trying to create new Reels..

🤷🏻‍♀️ Maybe you're putting in your diary things like 'engage in 3 Facebook groups today' for networking?

🤷🏻‍♀️ Perhaps you're dusting off your Linkedin account with a big sigh and staring at it wondering where the good clients are and what you can write to entice them your way?

Then that's just the first part, after that you've got to spend time qualifying those potential leads and hopefully jump on a bunch of disco calls.

🔍 Finding new clients = Time. Energy. Emotional load.

All while still running your business, serving your wonderful humans and current clients and showing up for your own personal life.

Here's the bit that blows my mind - it costs 7x times more to find a new client, than to retain an old one. SEVEN times MORE. Whoa 🤯

AND, your hit rate when marketing to an EXISTING customer is like 60-70%.

So for perspective, that client who's coming to the end of their contract, service or offer with you, you know the one where you're having a case of self doubt every time you think about asking them if they'd like to renew? Yes, that client is 60-70% likely to say yes to staying with you

This is why in my private 1:1 coaching and Intensives, after we realign all your offers and create services you LOVE to sell, we focus in on the client and work to create a beautiful journey for them, everything from;

📈 Creating a product suite they can journey up through with you

⭐ To designing on-boarding processes that wow them

☑️ To managing them throughout their time with you - good days and not so good days

🥂 How to navigate renewal conversations for positive outcomes

🤑 When and how to discuss rate raises so clients give you an easy 'yes please'!

Without clients, none of us would have a business right? I know for me, my agency clients and my Coachees are the heart of the business and I take SO much pride in them every day and that's why the renewals keep happening.

So go ahead, mark those diaries with renewal conversations that you know you should be booking in (self doubt can get in the bin, you've got this!)

📆 Book them for around 30 days before the end of whatever you're working on with them. Sometimes you'll find the eager beavers even beat you to it.

In the past I've had clients say to me that because I didn't ask if they wanted to renew until the last minute, that they didn't know if I wanted to continue working with them, and they were relieved when I said I did!

Can you imagine? What if this is how your clients might be feeling?

If you are absolutely struggling to keep clients, it's worth looking at whether you're picking the right clients for you to begin with and casting a fresh pair of outside eyes over your business (aka mine ).

If you're just nervous about the conversation, I get it, I've been there and I'd love to support you through it. I help my clients navigate raising their rates in a way that feels so good, refresh boundaries, refine their offers and have those all important retention conversations.

Either way, it's the perfect time to book an Intensive with me this month so we can nail your customer journey, retain those clients and increase your profit without spending any more time in your biz than you want to.

I have only a couple of spaces available each month.

☀️ The Intensive: 90 mins

☀️ Follow up support: one week of Voxer after

☀️ Resources: Any templates or tutorial videos I think are helpful for you

☀️ The investment: £333.

☀️ The value: Insane, you'll be wishing you booked sooner.

☀️ The lightbulb moments: Too many to count!

☀️ How? Click the button below for more info and to book your session

ENQUIRE ABOUT AN INTENSIVE