VIRTUAL EXECUTIVE ASSISTANCE & VIRTUAL PRIVATE PERSONAL ASSISTANCE

Exceptional Virtual Assistants, for the way you work, live and grow

Executive support for your business. Private PA support for your life. Or both, hand-picked, expertly matched, and life-changingly good at what they do.

We believe every ambitious family deserves to be able to build a career, give their family a good life and core memories at the same time, without sacrificing their precious downtime to hours of life or business admin.

Mel Maw Founder of The Lifestyle VA with long wavy brown hair and a bright smile sitting at a desk in an office environment, with a potted plant in the foreground and a whiteboard in the background.

For over 7 years now, our wonderful team of talented Virtual Assistants have been solving problems for business owners and individuals like you by taking tasks off their plate and making life and business more efficient.

Expertly handling life admin, schedules and inboxes, global travel or family holidays, bookkeeping, HR and making sure your household and family tasks are taken care of.

In this day and age it’s a way to get highly economical support because our VA services are designed to suit your budget, with just a handful of VA hours per week (or per day) and you can confidently hand off tasks to your dedicated VA.

Leaving you more time for you to grow your business, keep your clients happy or spend time with your loved ones.

We love working with modern families, small businesses, CEO’s and C-Suite Executives, whether you’re looking for business or lifestyle support, our brilliant team have worked across a huge variety of industries from PR, Tech, to HR, Training, Finance, Hospitality - with private individuals, families and more.

In Our Clients Words…

Our Services

  • A white desk with a cup of coffee with foam, a closed beige notebook with a silver pen on top, a laptop, a cream-colored striped cloth, and a white ceramic vase with white flowers.

    Lifestyle VA Services

    Lifestyle VA Support for the busy CEO or private individual.

    We believe in a ‘whole human‘ approach, so if you‘re a busy Founder or HNWI you’ll need personal support to help your life outside of your work run smoothly.

    We‘re here to help whether it’s planning your kids birthday, finding the best theatre tickets in town and family holidays are well planned and booked instead of the being the last thing on your to-do list.

    We’ll even help you meal plan and get your groceries delivered, as well as make sure the gardener and house keeper are paid on time.

  • A woman sitting at a white desk using a tablet and stylus, with various notebooks, magazines, and cups on the desk.

    Business VA Services

    If you’re searching for business support, to free up your time so you can better protect your time and drive the business forward, then you simply choose the perfect package of hours to suit you.

    Whether you need a little help daily, weekly, monthly or per project in your business, we are here to take the pressure off, give you peace of mind and transform your days and save your hours every single week.

    Whether it’s planning your team event or away day, scheduling your podcast interviews, managing your diary or handling your weekly bookkeeping - we love keeping you organised.

The Lifestyle VA Fully services with a blue background, a coffee mug, a notebook, and a pen

Explore Our Lifestyle VA Service

(Fully Remote)

The Lifestyle Luxe In Person & Virtual Assistant services

Explore Our Lifestyle Luxe Service

(Hybrid: London In-Person & Virtual)

Some of the things we do for our Lifestyle Clients…

  • Person hanging a large empty cork bulletin board on a white wall.

    House & Home

    From finding new utilities providers, paying staff, meal planning and arranging weekly food shopping, right through to helping you find a new home and move - home is sorted.

  • A hand pouring pink champagne from a Moët & Chandon bottle into a glass held by another hand, with another glass below.

    Restaurants & Tickets

    Need to book that museum ticket for the kids, or arrange the christening? Promised to plan your best friends 40th? Or need a private dining room booked for your anniversary - we’ll arrange it all for you.

  • Open travel magazines on a gray couch, featuring images of tropical islands and beaches.

    Travel & Family Arrangements

    From family or couple’s holidays, whether it’s a Greek villa in summer, skiing or Centre Parcs, to keeping track of school emails and activities to booking the vet for your beloved pet - we’ll take care of it it all.

  • Clothes hanging on wooden hangers on a white clothing rack against a white background.

    Online Shopping & Appointments

    From hiring a dress for an event, booking your dentist appt, to booking that hard to book facial or spa weekend, or Alton Towers for the kids, your VA will take care of it for you.

A flat lay of business and office items including an iPhone, keys, a pen, a coffee cup, and documents with a blue overlay, with overlaid text advertising The Lifestyle VA business retainer service.

Explore Our Business VA Services

Some of the things we do for our Business Clients…

  • A wooden desk with a closed silver laptop, a silver pen, a glass cup, a small notepad, a larger notebook, and a closed laptop in the background.

    Inbox & Calendar Management

    Imagine a freshly sorted inbox everyday? Never miss an important email again. No more double bookings, or mad dashes between meetings. Leave us to handle multi timezone meetings with multiple stakeholders and have time to do deep work, finally.

  • A woman wearing a white shirt holding a smartphone in one hand and a closed laptop and a brown notebook or folder under her arm.

    Finance Admin

    We know how important keeping your cashflow consistent is and with a VA’s help you’ll never forget to chase an invoice again. They’ll issue and chase invoices, reconcile your receipts and do any book keeping you need so your accountant is never chasing you again.

  • Woman with a yellow backpack pulling a black rolling suitcase at an airport terminal with large glass windows and sunlight streaming in.

    Travel Organisation

    We’ll book your business travel within budget in the perfect location every time. Arranging insurance, visas, transfers and detailed door-to-door itineraries. Your VA will also include and book highly recommend places to wine, dine and dazzle your clients.

  • Two empty wine glasses on a table with a menu or card and a plate with a small appetizer or garnish, in a softly lit setting.

    Event Planning

    From organising team off-sites, booking key note speakers or planning private client dinners to your annual Summer or Christmas event from start to finish - we do it all in budget and plenty ahead of time. We’re well connected and can source hospitality boxes and sought after tickets too.

Person sitting on a couch using a laptop, with text overlay reading 'The Lifestyle VA Our Virtual Assistant Rates'.

Our rates start from £45 GBP + VAT an hour for monthly virtual support packages.

We recommend starting with a minimum of 10 hours per month for our Virtual Lifestyle clients (aka Private PA work), and 40 hours per month for our Business support services.

You can always increase or top up if you need to, but the retainer allows you to book guaranteed time with your VA each month.

Specialist Services: Once you have a monthly retainer with us, if you only need a couple of hours a week for book keeping for instance, or someone to help you set up a new CRM, or launch your podcast let’s chat and we can arrange the right person for that too.

Projects and One Offs: If you require a Virtual Assistant for a short while, for a project such as a house move, or supporting a business recruitment drive - we’d be happy to discuss.

We also offer a Hire a VA for the Day which is a block of 4 hours of one-off VA support which you can book for a set day, or use over the course of a week - no retainer or on-going commitment needed.

Perfect for when you need a business project completed, like a team off-site planned and booked, a data entry project or a home task organised, i.e a family holiday researched and booked or tradies booked to quote for that long overdue renovation.

Click here for more info on this one-off service.

In Person Private PA Support (London only):

When you need a blend of discreet and exceptional in person support mixed with virtual support, we offer highly experienced Private Personal Assistants who have can meet with you weekly within London for our - book a call today to discuss.

From £75 GBP + VAT per hour.

All of our services are so cost effective because the beauty is that you only pay for the time you need, no NI or pension, payroll taxes, sick pay or on-boarding costs.

Sometimes we know you just need a little one-off Virtual Assistant help to get a personal or business project or long put off task ticked off your list.

What if you could just…

Hire a VA For The Day?

hire a virtual assistant for the day - lady on laptop

Explore our Hire a Virtual Assistant For The Day service

If you’d like to give someone the gift of time, you can purchase this service as a gift by clicking below.

Hire a VA For The Day - The Process

Fill in the form

Click the button above, you’ll be taken to a form where you can brain dump all the things you need help with. We’ll review it within 24 hours.

Sign Up & Pay

Sign a short agreement and make your payment. When all that’s complete, we’ll match you with the perfect for your tasks.

Meet Your VA on The Day

Within 24-48 hours of signing up, we’ll introduce you to your perfect VA. Then when your chosen date comes around - they’ll dive straight in!

A person in a peach-colored shirt holding a small notepad and pen, against a plain background.

You also gain access to our entire multi-talented VA Team

We know your needs can change and we are here to help you adapt as your business grows or changes.

That’s why if you need other kinds of support, we can plug in other members of our talented team of VAs or refer you to trusted specialists to help with anything from:

  • Additional VA support for other members of your team

  • Bookkeeping and invoice chasing

  • CRM or other system set ups

  • Automation sets ups for repetitive tasks

  • System specialists (such as: Dubsado, Click Up, Ovatu and many more)

  • One off Projects (office/ home moves etc)

  • HR admin, employee on-boarding and handbook creation

  • Handling all the admin for recruitment drives

  • Events like staff parties or team off sites

  • Complex multi-leg international travel

  • Podcast Management

  • Bi-lingual support

Whether it’s for a short while, or a regular on-going need - book a call, we can make a plan to support you best.

Our Process for Matching You With The Perfect VA

1: The Discovery Call

We’ll chat about everything you need support with, by asking a handful of questions about your life or business and I’ll be able to share how our VAs can take those tasks off your plate and lighten your load. Allowing you to focus on the areas of business or life that most need your attention.

2: The Proposal

Then we’ll send you a proposal outlining what we discussed, with a contract and your first invoice to sign and pay before we begin. We bill upfront because we work on a retainer basis of hours, which also means we need to hold that availability from your VA for you every month.

3: The Pairing

Next, you’ll be expertly matched with one of our highly experienced and trustworthy Virtual Assistants, someone who fits you both in terms of support and personality. You’ll then meet them and have your kick off call. There are no fees for our search and match service, it’s all rolled into our hourly rate.

4: Then we are off!

We believe in efficiency and our service is designed to get you started quickly, so you can establish a partnership with your VA that get results faster. Your VA will begin taking things off your plate quickly - giving you precious time and brain space back.

Mel Maw Founder of The Lifestyle VA is smiling at the camera with long brown hair, wearing a black blazer and white top, sitting at a wooden table behind a green potted plant in a bright room.

Who We Are


Mel Maw - Founder

Mel founded The Lifestyle VA after a long career as a high-level Executive Assistant in London and New York, where she worked with some of the most influential figures in music, advertising and retail sectors. From managing the lives of celebrities and music moguls to serving as EA to the Chairman and CEO of Paperchase. Her background also includes Private PA support to HNWIs (High Net Worth Individuals) and UHNWI (Ultra High Net Worth Individuals) across industries, including music, tech, start ups, finance, and design.

Today, Mel applies her strategic expertise alongside her team to help innovative founders, busy families, and driven entrepreneurs streamline their lives and growing businesses.

At The Lifestyle VA, she leads a team of highly skilled, discreet and adaptable Virtual Assistants (both personal lifestyle and executive assistants) who specialise in helping clients reclaim their time, streamline their daily operations, and achieve more, both professionally and personally.

Mel believes in fair pay and creating a supportive team environment and she is proud to pay her team up to 80% more than the big name agencies and works to continue raising the standards within our VA industry.

In her role as Founder and Client Account Manager, Mel takes a hands-on approach, offering strategic planning services to clients, so their VAs can implement systems and processes that protect what matters most: her clients’ time, energy, and focus. She is passionate about delivering tailored solutions and exceptional services that allow clients to accomplish their goals in their businesses and personal lives.

Meet Some of Our Team

  • Black and white photo of Kate Bretton with long hair, wearing earrings and layered necklaces, smiling softly, standing in front of a wooden fence.

    Kate

    With over a decade of experience supporting UHNWI’s, Kate provides bespoke EA and Lifestyle Management tailored to the most dynamic and demanding lives. From overseeing luxury property portfolios in the UK and Europe to managing household staff, complex travel, events, and private projects, she brings calm, efficiency, and total discretion to every task.

    Kate has supported high-profile entrepreneurs, a leading journalist and influencer, and has worked on everything from luxury hotel development to historic estate restoration.

    Her strengths lie in anticipating needs before they arise, navigating fast-paced environments, and delivering seamless support with a friendly and personal touch. Whether coordinating a global move, sourcing a last-minute chef, or ensuring a diary runs like clockwork — Kate makes the complex feel effortless, so her clients can focus on what matters most.

    Kate lives with her husband and two boys in Surrey on the outskirts of London.

  • A woman with long dark hair wearing a beige sweater and earrings, smiling at the camera against a plain background.

    Pauline

    Pauline is a seasoned Virtual Assistant with over 20 years of C‑Suite support experience. She is highly adept at complex diary and schedule management, travel coordination, client liaison and cross-team communication across dispersed, remote teams. She has a strong events background, having coordinated conferences and roadshows internationally during her investment banking years.

    Known for her emotional intelligence, sound judgment, and ability to anticipate needs, she brings calm structure and momentum to fast‑moving environments. She previously held senior EA and operations roles at global organisations including Goldman Sachs, UBS, and Virgin.

    One of Pauline’s strengths is her ability to spot inefficiencies and proactively suggest improvements. She’s not a “tell me what to do” VA, she observes how a team operates, identifies patterns, and will flag where processes could be tightened or rhythms introduced to better protect her clients’ time

    Based in south-west London, Pauline is a dedicated yogi, nature lover, and passionate home cook who enjoys exploring history, markets, and hidden gems.

  • Danielle Phillips with curly dark hair, smiling, wearing a dark green top and a black vest, standing against a teal brick wall.

    Danielle

    Danielle is an experienced Executive Assistant with several years experience supporting senior leaders within large, reputable professional services organisations.  She provided dedicated support to Partners and Directors at a professional services firm within one of the highest fee-earning departments and worked as a Project Administrator on a client chargeable project valued at £10M.  She has enabled her Executives to win business and high-level projects.  She is adaptable and has worked for a variety of businesses, individuals, with different working styles. She is confident managing complex workloads and prioritising deadlines, with extensive experience overseeing busy Outlook diaries and coordinating both international and UK travel, including time-zone management and detailed logistics.

    Danielle is a proactive self-starter, she works independently, uses initiative, and takes ownership to ensure tasks are followed through to completion. By understanding the bigger picture, she identifies opportunities to streamline processes and support progress in line with your business goals.

    In her spare time Danielle enjoys creating realism style art.

  • Laurie Fraser-Chalk with dark hair smiling and wearing a white tank top indoors.

    Laurie

    With her extensive experienced as a Private Executive Assistant for UHNWI’s and HNWIs, alongside her background in luxury events and members clubs in London, Laurie brings her strategic big picture thinking mind to her clients.

    She loves nothing more than making sure every tiny detail of our clients lives is planned and arranged effortlessly, whether she’s supporting them in business or their lives.

    One of her biggest strengths is creating systems and processes that help businesses handle repetitive tasks on repeat with ease.

    She handles her UHNWI Lifestyle clients with warmth, compassion, calm and bags of confidence, using her depth of experience to handle all their life demands with grace and ease.

    As a mother of two and living in Folkestone, you’ll find Laurie taking a sea dip all year round.

  • Natalie Abbott with long, brown hair and bangs, wearing a sleeveless dark gray button-up dress and layered necklaces, standing in front of a light-colored wall with decorative paneling.

    Natalie

    Natalie is a brilliant Tech focused Virtual Assistant and for over 4 years she has been crafting and designing beautiful and functional websites, creating email funnels, managing membership communities and supporting business owners systems.

    Nat’s obsessed with strategy - whether its marketing support, UX, creating slick and efficient automations or streamlining systems - she loves working out to improve it so our clients get even more out of their businesses.

    When she’s not building online magic, you’ll find her wandering through the Norfolk woods with her gorgeous dog, Esmae.

  • Victoria McNiff with brown hair and blue eyes smiling outdoors with trees in the background.

    Victoria

    With over 25 years of experience, Victoria has supported entrepreneurs, CEOs and C-suite executives, SMEs, corporate property firms, a multinational oil company, management consultants, a charity, solicitors, a barrister, a global training company, and most recently, a British beauty and skincare brand.

    Highly self-motivated, reliable and confident, Victoria is known for her calm efficiency and her ability to add value wherever she goes. She’s meticulous, organised and proactive — the kind of assistant who keeps everything running seamlessly while making it all look effortless. After a long and successful career employed within a range of businesses supporting executives and senior teams, Victoria decided in 2021 to branch out independently, offering her wealth of experience to a variety of clients across different sectors.

    She thrives on variety and loves helping busy people stay one step ahead. Based in Bedfordshire, Victoria lives with her husband and three children, aged 21, 19 and 15. Outside of work, she enjoys spending time with family, renovating her cottage, and taking long countryside walks with her dog.

  • Close-up selfie of a woman with long, platinum blonde hair and striking blue eyes, wearing makeup with bold eyelashes, in a room with a wood wall, a white sign with black text, and decorative items in the background.

    Michelle

    Michelle is a brilliant Tech VA, currently making systems and admin smoother for one of our clients.

    Working with Michelle is like having a calm and cool systems admin genie in your pocket.

    Michelle loves working with our health, wellness and consulting clients, whether that’s improving their tech systems, or helping build loyal and repeat customers.

    She’s a skilled systems and tech specialist and she also adores a clear inbox, beautifully worked calendar and creating a lifestyle where her clients have your time back.

    She's deeply experienced in Dubsado, ClickUp, Squarespace and can understand any email marketing software, there also isn't a Zapier Zap she can't magic up to make everything a little more automated and swift.  

    She is based up on the North East coast of England, so a friendly Geordie accent comes included.  Michelle truly loves making your life simpler and hassle free.

FAQs