OBM vs VA
Maybe you’ve heard the word ‘OBM’ floating around and wondered if you need to hire one?
Perhaps you’re a VA and you’re starting to take on more responsibility for your client, or you find yourself nerding out on a specific tech system and pulling projects together and your spidey senses are telling you that you’re in the wrong pay grade now, but haven’t a clue how to shift into the OBM lane?
Firstly what does OBM stand for?
It means Online Business Manager and it’s pretty unique to the online business space. In real world terms you would see it as the client being the CEO in their business and the OBM being the Consultant brought in to be the person between the Chief and her team, handling operations or projects.
In the online space, here’s how it looks to support your clients as an OBM…
OBMs are incredibly valuable, they are the right hand woman, the sounding board and person who pulls many threads together - projects, people and work - and feeds it to the CEO/ client and lets them know what needs their attention and takes care of what doesn’t.
Often pulled in for entrepreneurs who need a right hand woman pulling together multiple team members, complex projects or launches and helps you navigate deadlines and responsibilities.
The best part is, OBM’s earn a significant chunk more than VAs because the work carries more skill, more responsibility and ultimately that means you’ll take on less clients, but your time is worth more.
OBM’s hourly rate is upwards of £60 PH. Sweet!
Let’s dive into just what you can expect from being or hiring an OBM…
ONLINE BUSINESS MANAGER
OBMs are project managers and the "Planner" of the biz
Keeps the biz, plans and projects on track, a huge accountability partner and big picture person
Recruiting & Managing your team (podcast, SMM, designers etc)
The main sounding board for your business
Relieves the overwhelm and stress by fielding communication from team and clients, so you only see and do what you truly need to.
VIRTUAL ASSISTANTS
VAs are the "Doers" of the biz
Follows detailed delegated tasks and instructions
Responsible for daily admin tasks
Reports to the OBM or CEO
Smaller tasks and lower responsibility
A piece of the overall puzzle of the business
Maybe this has made you realise you’re about ready to pivot and serve up your gorgeous skills as an OBM, but you just don’t know quite how to package, price or market it now?
Good news, this is JUST the kind of thing I help my Coaching clients with in my intensive session. Simply click below to find out more and then let’s chat - I’d love to help you earn even more, work less and love what you do!
