Why You Should Avoid Sliding Scale Pricing if You’re a VA

Why Sliding Scales = Failing to Scale

Have you crept into a competitors website for a little nosey, stumbled on their prices and packages and done a double take because they offer a sliding scale pricing model? 

What am I talking about? It’s where someone reduces the £ per hour rate, the more hours the client buys.

So for instance, it might look like this:

• 10 hours = £250 (£25 per hour)

• 20 hours = £475 (£23.75 per hour)

• 40 hours = £900 (£22.50 per hour)

  Maybe you’ve panicked and wondered if that’s what you should be doing to entice clients in?

Firstly - are you Costco? NOPE.

Secondly - does the value of the services that you work hard to deliver to your client decrease because they need more of your time? Nope.

Quite the opposite, the more time you spend working with that beautiful client of yours, the more valuable you become, the deeper the relationship and the more they gain.

The transformations and results you so wonderfully deliver for your clients do not diminish, and they definitely do not lessen in value because you’re working together more.

Your worth actually increases as you do more.

Being brutally honest, I’m hugely against sliding scales because they contribute to burnout.

How would it work for you to grow your business this way? If you’re fully booked, but a chunk of your hours are a lower £ per hour?

It’s not only devaluing your services, but your time and the transformation you give your clients.  

Here’s the other reason to bin this idea… sliding scales will fail to scale. Yup. You can’t scale this model.

If you need to bring on a team member, you’re firstly having to give them a chunk of your hourly rate, and when your hourly rate is already lesser, your profit just goes down because you gave discounts for bulk buying more hours.

It’s one way to crash and burn, instead of scale and grow sustainably. You know by now I’m all about stacking and growing sustainably and with ease, and with the highest possible profit.

So, put those sliding scale ideas right in the bin and instead know that you’re valuable JUST as you are.

If a client asks if your rate goes down the more time they book with you, you can simply say:

“No - because my value doesn’t decrease the more time I give you, it actually increases.”

Our rates and our worth are not up for negotiation.

Now stick that on a post-it near your laptop for when you need to remind yourself how worth it you truly are.

Struggling to price and package your offers and feel like you need some help and strategies to grow? Why not book in an intensive session with me, we’ll dive deep on a specific problem in your business together and you’ll come away with a plan tailored just for you.